
JSW PAINTS TO LAUNCH ‘SOUND OF COLOUR’ – FIRST-OF-ITS-KIND VIDEO SERIES – REIMAGINING COLOUR THROUGH MUSIC
Mumbai – JSW Paints, India’s leading environment-friendly paints company and a part of the US$ 24 billion JSW Group, is set to unveil ‘Sound of Colour’, an innovative campaign that pioneers a unique blend of music with visual storytelling, where colours inspire sound. In a first-of-its-kind initiative, launched in collaboration with Songdew, India’s leading platform…