Bhubaneswar: Rungta Steel, one of India’s leading steel and integrated TMT bar manufacturers has launched its latest television commercial (TVC), bringing together Bollywood icons Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor in a high-energy film that highlights the unmatched durability and reliability of Rungta Steel TMT Bars. The TVC blends humour, star power, and a strong brand message to reinforce the importance of a solid foundation in every home.
The TVC captures a moment of playful chaos inside a lively home, where everyday objects seem ready to give way except the one element built to endure. Amid the humour and energy, the narrative subtly highlights the pillar that stands firm through it all.
That enduring pillar mirrors the real-world performance of Rungta Steel TMT Bars, engineered to stay unwavering even when everything around them is pushed to the limit. As Ranbir’s fiery antics rattle the room, Alia rushes to contain the damage, and Shahrukh remains the calm anchor, the home appears on the brink of collapse yet the pillar remains untouched. Whether counters shake or chimneys tremble, its stability reflects the resilience Rungta Steel builds into every bar.
Crafted with advanced metallurgical processes and state-of-the-art technology, Rungta Steel TMT Bars deliver exceptional strength, uniformity, and superior load-bearing capacity. Their enhanced ductility and strength ensure that structures built with them stay firm through everyday wear and life’s unpredictable moments, giving homeowners confidence that their foundation will always remain ekdum solid.
On the launch of the new TVC, Mr. Arvind Kumar, Joint Vice President – Sales & Marketing (TMT, Wire Rod & Cement), Rungta Mines Ltd said, “Through this TVC, we wanted to show that while everyday life can be unpredictable and full of unexpected moments, the one thing that should never be in doubt is the strength and reliability of your home. With Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor bringing this idea to life so effortlessly, the message becomes even more relatable. Rungta Steel TMT Bars are engineered to deliver exceptional durability and safety, ensuring that every structure built with them stands firm for generations. This campaign affirms our commitment to providing ‘ekdum solid’ strength to homes across India.”
