Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), in collaboration with Disney Consumer Products India, is launching a new collection inspired by fan-favourite Disney and Marvel characters. The collection spans innerwear, outerwear and accessories, designed for fans of all ages including men, women and kids.
The range brings beloved Disney characters and Marvel Super Heroes into Jockey’s everyday essentials, highlighting timeless storytelling and exceptional comfort. It taps into pop-culture’s deepening influence on young adults and kids in the country. As creative expression and individuality become more important than ever, fans are embracing new ways to reflect their passions through their everyday style.
“Jockey has always stood for everyday comfort. With this collection, we’re bringing together signature quality and captivating storytelling,” said Nihal Rajan, Chief Marketing Officer, Jockey India. “This collection goes beyond featuring recognizable characters on apparel, it’s about creating pieces that feel personal and carry nostalgia, joy and identity. From bold Marvel Super Heroes, to the timeless charm of Mickey Mouse & Friends and Disney Princess, the range brings these stories and characters to life in a way that feels wearable, familiar and true to Jockey.”
“Disney stories and characters have a unique ability to connect with fans across generations, inspiring imagination, joy and self-expression. Through character licensing, we’re bringing some of our most beloved characters into everyday life in ways that feel fresh, relevant and uniquely personal. As India’s appetite for pop culture and self-expression continues to grow, we’re excited to collaborate with Jockey to create products that resonate with fans and celebrate the stories they love,” said Tan Wee, Executive Director, Brand Commercialization, Disney Consumer Products.
This collaboration marks Jockey’s continual effort to strengthen its position as a lifestyle brand that keeps pace with an evolving cultural landscape and consumer attitudes, developing collections that go beyond functionality to reflect emotion, identity and self-expression.
Fans can look forward to seeing their favorite characters in this collection, such as Marvel’s Avengers, Disney’s Mickey Mouse and Friends, Disney Princess, and Disney’s Frozen, among others. The collection will be available across Jockey’s offline retail stores, select multi-brand outlets, www.jockey.in and marketplaces.
