TVS Motor Company (TVSM), a part of TVS VENU, today brought the spirit of performance to the festive season with new enhancements across its premium motorcycle portfolio – TVS Apache and TVS Ronin.
At the heart of this festive refresh is TVS Apache portfolio – a performance-first, technology-forward and design-led brand born from TVS Racing. For over two decades, every TVS Apache has carried the brand’s ‘Track to Road’ philosophy, translating racing expertise into exhilarating everyday performance.
Today, with over 7 million TVS Apache riders across 90 countries, the brand has evolved into a global performance motorcycle community. This festive season, TVS Apache brings its latest performance, technology and design enhancements to riders, strengthening the experience that has defined the brand for more than 20 years.
The TVS Ronin brings its own distinctive expression with a new variant and enhancements across the Mid and Top variants, combining contemporary design, effortless performance and modern technology for riders who choose to stand apart. TVS Ronin’s #Unscripted philosophy continues to resonate with riders seeking individuality and self-expression, with a global community of over 200,000 customers.
TVS Apache RTR : With over four decades of racing heritage, TVS Apache continues to bring together Racing DNA, performance and precision, technology, distinctive design and the thrill of riding. This spirit is amplified by the Apache Owners Group (AOG), one of India’s most passionate riding communities, with over 500,000 registered members brought together through rides, track experiences and immersive brand engagements.
Marking the milestone of over 7 million TVS Apache riders worldwide, TVSM has enhanced the TVS Apache RTR 160, TVS Apache RTR 160 4V and TVS Apache RTR 200 4V, with each motorcycle building on a distinct aspect of performance, bringing new technology and features across safety, connectivity, convenience, rider control and design to the TVS Apache RTR portfolio.
TVS Apache RTR 160 – Confidence & Control: The TVS Apache RTR 160 is strengthened with Traction Control System, Hazard lamps & LED TSLs bringing greater confidence and control to every ride.
TVS Apache RTR 160 4V – Connected Performance: The TVS Apache RTR 160 4V brings technology closer to the rider with a TFT display with Google Map Mirroring, Panic Brake Alert and a Type-C charger – combining connected technology with the motorcycle’s performance character.
TVS Apache RTR 200 4V – Performance & Rider Control: The TVS Apache RTR 200 4V builds on its performance credentials with Front Adjustable USD suspension, enabling greater rider control, while TFT display with Google Map Mirroring, Panic Brake Alert and Type-C charger add to its technology proposition.
With this update, the existing top-spec variants of the TVS Apache RTR 160, TVS Apache RTR 160 4V and TVS Apache RTR 200 4V will transition seamlessly into their new configurations, further strengthening TVS Apache’s premium technology proposition.
TVS Apache RR 310 & TVS Apache RTR 310 : The flagship TVS Apache 310 series enters a striking new chapter with the introduction of the “Black Diamond Editions” of the TVS Apache RR 310 – The Ultimate Track Weapon, and the TVS Apache RTR 310 – The Ultimate Street Weapon. Defined by an exclusive all-black aesthetic and meticulous attention to detail, the Black Diamond Editions embody the spirit of performance, sophistication and relentless innovation that defines the TVS Apache legacy.
The update also introduces the acclaimed Keyless Ride technology on the TVS Apache RR 310, extending a feature already available on the TVS Apache RTR 310. Built on Apache’s racing heritage, both motorcycles combine cutting-edge technology, precision engineering and performance-focused dynamics to deliver an unmatched riding experience on the track and the street. Equipped with advanced technologies such as Race Tuned Dynamic Stability Control (RT-DSC), Cruise Control, Cornering ABS, Cornering Traction Control, Launch Control and Drag Torque Control, the Black Diamond Editions further reinforce the TVS Apache 310 series’ position as the benchmark for technological leadership, racing pedigree and performance innovation.
TVS Ronin: Ahead of the festive season, TVS Ronin deepens its #Unscripted promise with a new variant and enhancements across the Mid and Top variants, spanning design, connectivity, convenience and rider control. Built for riders who chart their own path, TVS Ronin has cultivated a growing community drawn to its individualistic design, distinctive character and go-anywhere versatility.
Speaking on the festive line-up, Mr. Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “This festive season, we are further strengthening our premium motorcycle portfolio with thoughtful and meaningful enhancements designed to elevate the joy of ownership for our customers. Across TVS Apache portfolio and TVS RONIN, we remain committed to bringing together performance, technology, distinctive design and an engaging riding experience that continues to evolve with the aspirations of today’s riders. With over millions of customers across 90 countries, our focus remains on building differentiated brands and creating experiences that deliver greater value, excitement and pride to every customer.”
The TVS Apache portfolio and TVS Ronin line-ups will be available across TVS dealerships in India from today.
